Roy Rogers
The Roy Rogers collection represents the excellence of Italian denim with a strong American western inspiration. The brand offers a wide range of trousers, from classic slim jeans to modern chinos, from women's boyfriend cuts to contemporary carrot fits for men.
Each garment is made in Italy with high-quality fabrics, mainly cotton with elastic components to ensure comfort and freedom of movement. Iconic details include logo buttons, the characteristic "salpa" applied on the back and careful treatments such as used washes and whiskering that give the denim an authentic character.
The collection includes iconic models such as the New 529 with a slim fit, the Cult with a regular cut, the Super Wide with a palazzo leg for women and the practical Conduit chinos. Each model preserves the heritage of the brand founded in Italy, combining tailoring tradition and contemporary design for a versatile look from work to leisure.
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What to know about this collection
The collection includes men's and women's jeans in various fits (slim, regular, boyfriend, wide), chino trousers, and specialized cuts like the New 529, Cult, and Super Wide models.
Yes, Roy Rogers products are made in Italy, combining traditional Italian craftsmanship with modern manufacturing techniques to ensure premium quality and durability.
Roy Rogers uses high-quality cotton as the primary material, often blended with small percentages of elastane or elastodiene for stretch comfort, maintaining the authentic denim feel.
Available fits include slim (New 529), regular (Cult), boyfriend (New Oscar), wide (Super Wide), and carrot-cut chinos (Conduit), catering to different style preferences and body types.
Many Roy Rogers styles incorporate elasticized denim with small percentages of stretch fibers, providing improved comfort and mobility while maintaining the structure and authentic denim appearance.
Signature features include logo buttons, contrast stitching, authentic washes, the distinctive salpa back patch, and carefully crafted details that reflect the brand's western heritage and Italian craftsmanship.
























