Privacy Policy

This Privacy Policy describes how Bruno Sport Di Bruno Luigi e C. SNC, operating online under the Fabbrica Ski Sises / Ski Sises brand, collects, uses, stores and discloses personal data of users and customers when they visit the website, use the online store, make a purchase, request support, use services connected to the store or communicate with us by email, telephone, WhatsApp or other channels.

Our website and online store are supported by Shopify, which allows us to provide e-commerce services, checkout, payment, order management and other features connected to the online store.

Please read this Policy carefully. Use of the Services does not constitute consent to processing activities for which the law requires specific consent. Where necessary, for example for newsletters, marketing, non-technical cookies, optional WhatsApp communications or back-in-stock notifications, your consent will be requested separately and may be withdrawn at any time.

In the event of a conflict between this Privacy Policy and other terms published on the website, this Privacy Policy prevails with regard to the collection, use, storage and disclosure of personal data.

1. Data controller

The data controller for personal data is:

For the purposes of applicable personal data protection laws, Bruno Sport Di Bruno Luigi e C. SNC is the controller of the personal data processed through the website, online store and connected services.

2. Definitions

For the purposes of this Policy:

Personal data means any information that identifies or makes a natural person identifiable, directly or indirectly.

Services means the website, online store, checkout, customer account, customer support, commercial communications, order notifications, back-in-stock notifications, WhatsApp services and other services offered by Ski Sises online or connected to the website.

User or customer means the person who visits the website, uses the Services, makes a purchase, creates an account, subscribes to the newsletter, requests a notification, contacts customer service or interacts with us.

Shopify means the technology platform that supports our online store and certain connected services.

WhatsApp means the messaging service used for customer support, order notifications, tracking, back-in-stock notifications or other communications, where requested or authorized by the user.

3. Personal data we collect

Depending on how you interact with us, we may collect and process the following categories of personal data.

3.1 Identification and contact data

We may collect first name, last name, email address, telephone number, billing address, shipping address, city, province/state, postal code, country and other data needed to identify you, contact you, fulfil an order or respond to a request.

3.2 Account data

If you create a customer account, we may process data such as username, email, password or login credentials, preferences, settings, order history, saved addresses, wishlist, favorite products and other information associated with the account.

3.3 Order and transaction data

We may collect data relating to items viewed, added to the cart, added to the wishlist, purchased, returned or exchanged; order data, order number, purchase date and time, amount, currency, payment status, shipping status, tracking, returns, refunds, exchanges and post-sale communications.

3.4 Payment data

We may process payment-related data, such as selected payment method, payment confirmation, amount, currency, transaction status and other data necessary to manage the purchase.

Full payment card details are processed by the payment providers available at checkout and are not stored in full by us.

3.5 Shipping and delivery data

We may process delivery address, recipient contact details, delivery preferences, tracking number, shipping status, information provided by couriers, delivery issues, support requests and data needed to manage shipments, returns or exchanges.

3.6 Communications with us

When you contact us by email, telephone, WhatsApp, form, social media or other channels, we may process name, contact details, content of the communication, date and time of contact, any attachments, order information and any other data you choose to provide.

Please do not send us unnecessary data, particularly sensitive data or confidential information that is not relevant to the request.

3.7 WhatsApp data and messaging notifications

If you communicate with us through WhatsApp or request to receive communications through WhatsApp, we may process telephone number, name, consent or opt-in, order status, shipping data, tracking number, product or variant concerned by the request, message content, date and time of communications, sending, delivery and read status where available, as well as technical data necessary to manage the communication.

3.8 Data for back-in-stock notifications

If you request to be notified when a product, size or variant becomes available again, we may process email, WhatsApp number if provided, requested product, variant, size, color, request date, consent given, notification status and date the communication was sent.

3.9 Data for newsletters and marketing

If you subscribe to the newsletter, request a discount code, accept promotional communications or interact with marketing campaigns, we may process name, email, telephone number where provided, commercial preferences, consent given, subscription and unsubscribe history, email opens, clicks, campaign interactions and data needed to manage promotional communications.

3.10 Data relating to reviews and published content

If you leave a review or public content on the website, we may process name, nickname, rating, review text, any images uploaded, review date, reviewed product and other data voluntarily entered.

Reviews and published content may be visible to other users. Please do not include unnecessary personal information in reviews.

3.11 Data relating to in-store services or connected services

If you request information or services connected to the physical store, such as ski or snowboard rental, workshop, repairs, maintenance, racket stringing or product advice, we may process contact data, data relating to the requested service, technical preferences, measurements or information useful for choosing equipment, such as height, weight, shoe size, usage dates, stated needs and communications connected to the request.

Such data is used only to manage the request, provide the service, respond to communications or fulfil connected obligations.

3.12 Technical, navigation and usage data

When you visit the website, we may collect technical information such as IP address, browser type, device, operating system, language, country, pages visited, date and time of visit, products viewed, interactions with the website, cart, checkout, referrer URL, online identifiers, cookies and similar technologies.

3.13 Cookies and similar technologies

We use cookies, pixels, tags, scripts and similar technologies to operate the website, manage the cart and checkout, remember preferences, improve the Services, analyze website use and, subject to consent where required, carry out marketing, retargeting or profiling activities.

4. Sources of personal data

We may collect personal data:

• directly from you, when you visit the website, create an account, make a purchase, fill in a form, subscribe to the newsletter, request a back-in-stock notification, communicate with us or use WhatsApp;
• automatically through the website, Shopify, cookies, pixels and similar technologies;
• from service providers, such as Shopify, payment providers, couriers, integrated apps, customer support tools, newsletter tools, analytics tools, marketing tools and communication platforms;
• from partners or third parties, within the limits permitted by law and based on applicable settings, consents or preferences.

5. Purposes of processing and legal bases

We process personal data for the purposes and on the legal bases set out below.

5.1 Provision of the website and online store

We use personal data to make the website available, enable browsing, manage the cart, checkout, customer account, wishlists, security and technical operation of the Services.

Legal basis: performance of a contract or pre-contractual measures; legitimate interest in the technical and secure management of the website; legal obligations where applicable.

5.2 Management of orders and purchase contract

We use personal data to receive, confirm, process and fulfil orders; manage payments, shipments, deliveries, invoices, receipts, returns, exchanges, refunds and post-sale support.

Legal basis: performance of the contract; tax, accounting and administrative legal obligations.

5.3 Payments and fraud prevention

We use the necessary data to manage payments, verify transactions, prevent fraud, protect the checkout and keep the purchase process secure.

Legal basis: performance of the contract; legal obligations; legitimate interest in security and fraud prevention.

5.4 Shipping, tracking and delivery

We use personal data to organize shipments, provide order updates, communicate tracking information, manage delivery issues, returns and exchanges.

Legal basis: performance of the contract; legitimate interest in providing support and updates relating to the order.

5.5 Customer support and service communications

We use personal data to respond to requests, provide information about products, sizes, availability, orders, returns, shipping, in-store services or other questions sent by email, telephone, WhatsApp, form or social media.

Legal basis: performance of the contract or pre-contractual measures; legitimate interest in responding to requests and maintaining the customer relationship.

5.6 Communications via WhatsApp

If you give your consent or opt in, we may use WhatsApp to send you communications relating to the Services, including:

• order confirmation;
• updates on order status;
• shipping information;
• tracking;
• delivery updates;
• delivery issues;
• returns and post-sale support;
• responses to support requests you send us via WhatsApp;
• back-in-stock notifications, if you request them;
• promotional communications via WhatsApp only if you have given separate and specific consent for that purpose.

Using WhatsApp for order updates and tracking is optional. If you do not give consent or if you withdraw it, we will continue to manage your order and send you necessary communications through other available channels, such as email.

To send and manage WhatsApp messages, we may share with Meta/WhatsApp and with any technical providers or integrated apps the necessary data, such as telephone number, name, message content, communication status, order data, shipping data and product or variant concerned by the requested notification.

You can withdraw consent or stop WhatsApp communications at any time by replying STOP, ANNULLA or another equivalent wording indicated in the message, or by contacting us using the details indicated in this Policy.

Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Legal basis: consent for optional WhatsApp communications, back-in-stock notifications and marketing; performance of the contract or legitimate interest for responses to requests spontaneously sent by the user and customer support; legal obligations where applicable.

5.7 Back-in-stock notifications

If you request a notification when a product, size, color or variant becomes available again, we use the data provided, such as email or WhatsApp number, requested product, variant and request date, exclusively to send you the availability notification.

A back-in-stock notification request does not automatically subscribe you to the newsletter or other general promotional communications. Any marketing communications will be sent only if you have given separate consent.

Legal basis: consent.

5.8 Newsletters, discount codes and marketing

We use personal data to send you newsletters, discount codes, offers, promotions, news, commercial communications and content relating to Ski Sises products or services, only within the limits permitted by law.

For newsletters, SMS, WhatsApp marketing, automated promotional messages, marketing cookies, retargeting or profiling, we use your data only if you have given specific consent, except in limited cases where the law permits email communications relating to products or services similar to those already purchased, always with the possibility to object.

You may withdraw consent or object to marketing at any time using the unsubscribe link in the emails, by replying STOP or ANNULLA to WhatsApp messages where applicable, through the preference panel where available, or by contacting us using the details indicated in this Policy.

Legal basis: consent; legitimate interest in the limited cases of communications relating to products or services similar to those already purchased, within the limits permitted by applicable law.

5.9 Personalization, recommendations and improvement of the Services

We may use data relating to browsing, purchases, preferences and interactions with the website to improve the shopping experience, suggest relevant products, remember preferences, improve the catalog, optimize the website, analyze trends and measure feature effectiveness.

Where this processing involves profiling, behavioral marketing, retargeting or the use of non-technical cookies, it is carried out only with prior consent where required by law.

Legal basis: legitimate interest in improving the Services; consent for non-technical cookies, marketing, profiling and retargeting where required.

5.10 Reviews, public content and social media

If you leave reviews, comments, content or public interactions, we may process such data to publish the review, manage the community, moderate content, prevent abuse and improve service quality.

Legal basis: consent or voluntary action by the user; legitimate interest in managing the website, protecting rights and preventing abuse.

5.11 Security, fraud prevention and protection of rights

We use personal data to protect the website, accounts, checkout, users and our business; prevent fraud, unauthorized access, illegal, harmful or unsafe activities; establish, exercise or defend a right.

Legal basis: legitimate interest; legal obligations; performance of the contract where applicable.

5.12 Legal, tax and accounting obligations

We use personal data to comply with legal, tax, accounting, administrative obligations, authority requests, record keeping, management of complaints, disputes and proceedings.

Legal basis: legal obligation; legitimate interest in protecting rights.

5.13 Corporate transactions

In the event of extraordinary transactions, business transfer, merger, reorganization, transfer of activities, financing or other commercial transaction, personal data may be processed or transferred to the extent necessary.

Legal basis: legitimate interest; legal obligations; performance of agreements where applicable.

6. Provision of data

The provision of data necessary to make a purchase, manage payment, shipping, billing, delivery, returns or support is necessary to conclude and perform the contract. If you do not provide such data, we may not be able to manage the order or provide the requested service.

The provision of data for newsletters, marketing, optional WhatsApp, back-in-stock notifications, non-technical cookies and profiling is optional. Failure to provide such data or withdrawal of consent does not prevent you from purchasing products or using the essential Services.

7. How we disclose personal data

We may share personal data, within the limits necessary and for the purposes indicated in this Policy, with the following categories of recipients:

• Shopify, which provides the e-commerce platform, checkout, order management tools, customer account and other connected features;
• payment providers and financial services available at checkout;
• couriers, logistics operators and shipping providers;
• providers of hosting, IT infrastructure, security, maintenance, databases, email and technical tools;
• providers of customer support, CRM, ticket management and communications;
• Meta/WhatsApp and technical providers or integrated apps for WhatsApp communications, order notifications, tracking and back-in-stock where requested;
• providers of newsletters, marketing automation, SMS, email, notifications, back-in-stock, customer engagement and promotional tools;
• analytics, measurement, advertising, retargeting providers and social platforms, only within the limits permitted by law and according to the consents given;
• providers of Shopify apps or integrations installed on the store;
• professional advisors, accountants, lawyers, insurers and parties necessary for administrative or tax compliance or for the protection of rights;
• public authorities, judicial, administrative or supervisory authorities, when required by law or necessary to protect our rights;
• parties involved in corporate transactions, mergers, acquisitions, transfers or reorganizations.

We do not sell your personal data in the ordinary meaning of the term. Certain advertising or marketing tools may involve sharing data with third-party partners for personalized advertising or measurement, always within the limits provided by law and, where required, only with prior consent.

8. Relationship with Shopify

Our online store is supported by Shopify. Shopify collects and processes personal data relating to access to and use of the Services in order to allow us to provide the online store, checkout, order management, payments, security and other features.

Depending on the services used, Shopify may process personal data as a processor on our behalf or, for certain advanced services or its own features, as an independent controller.

Data transmitted through the online store may be shared with Shopify and with providers connected to Shopify, including in countries other than your country of residence, in compliance with the transfer mechanisms provided by applicable law.

For more information about how Shopify uses consumers' personal data and about the rights you may have in relation to processing carried out by Shopify, you can consult Shopify's Consumer Privacy Policy and Shopify's privacy portal:

https://privacy.shopify.com/en

9. Cookies and similar technologies

We use cookies and similar technologies to operate the website, manage cart, checkout, security, preferences, analytics and, where present and subject to consent, marketing, retargeting or profiling activities.

9.1 Technical or necessary cookies

Technical or necessary cookies are used for the operation of the website, security, cart, checkout, authentication, preference management and the proper provision of the Services. These cookies do not require consent.

9.2 Analytics cookies

Analytics cookies are used to understand website use, measure performance, identify technical issues and improve the Services.

Where analytics cookies are configured in such a way that they can be treated as technical cookies under applicable law, they do not require consent. In other cases they are used only with prior consent.

9.3 Marketing, profiling and retargeting cookies

Marketing, profiling, retargeting cookies, pixels or similar technologies are used to show you personalized ads, measure campaigns, create audiences, analyze interactions with promotional content and suggest products or offers based on interactions with the website.

These tools are used only with prior consent, where required by applicable law.

9.4 Managing cookie preferences

You can accept, reject or change preferences through the cookie banner or the preference management panel available on the website.

The cookie policy or cookie panel indicates, where applicable, cookie categories, purposes, duration, third-party providers and ways to change or withdraw preferences.

10. International transfers

Personal data may be processed, stored or transferred outside the European Economic Area, including in connection with the use of Shopify, Meta/WhatsApp, technical providers, payment, marketing, analytics or other services.

When we transfer personal data outside the European Economic Area or the United Kingdom, we adopt appropriate measures provided by applicable law, such as adequacy decisions, Standard Contractual Clauses of the European Commission, equivalent agreements approved by competent authorities or other valid transfer mechanisms.

11. Data retention

We retain personal data only for the time necessary for the purposes for which it was collected or for the period required by law.

In particular:

• data relating to orders, payments, invoices, shipping, returns and support is retained for the time necessary to manage the contractual relationship and to comply with tax, accounting and legal obligations;
• data relating to the customer account is retained until account deletion, subject to legal obligations or the need to protect rights;
• data relating to support requests is retained for the time necessary to manage the request and for any need to protect rights;
• data relating to newsletters and marketing is retained until consent is withdrawn, objection is made or unsubscribe occurs;
• data relating to back-in-stock notifications is retained until the notification is sent, consent is withdrawn or for a maximum period proportionate to the request, indicatively not exceeding 12 months unless a new request is made;
• data relating to WhatsApp communications is retained for the time necessary to manage the communication, support, notification or requested service, subject to legal obligations or the need to protect rights;
• data relating to consent, opt-in, opt-out, unsubscribes and preferences may be retained for the time necessary to demonstrate compliance with applicable law;
• data relating to cookies and tracking tools is retained according to the durations indicated in the cookie panel or cookie policy;
• data necessary for tax and accounting compliance is retained for the terms provided by law;
• data necessary to establish, exercise or defend a right may be retained for the time necessary to protect our rights.

At the end of the retention period, personal data will be deleted, anonymized or retained only if required by law.

12. Data security

We adopt appropriate technical and organizational measures to protect personal data from loss, misuse, unauthorized access, disclosure, alteration or destruction.

No security measure is perfect or impenetrable. We therefore invite you to use only secure channels to communicate confidential information to us and not to send us unnecessary data.

If you create an account, you are responsible for keeping your credentials secure. Please do not share passwords, access codes or credentials with third parties.

13. Rights of the data subject

Within the limits and under the conditions provided by applicable law, you have the right to:

• access the personal data concerning you;
• obtain rectification of inaccurate data or completion of incomplete data;
• obtain deletion of personal data in the cases provided by law;
• obtain restriction of processing;
• object to processing based on legitimate interest;
• object at any time to processing for direct marketing purposes;
• receive personal data in a structured, commonly used and machine-readable format, in the cases provided by law;
• request data portability;
• withdraw consent given, without affecting the lawfulness of processing carried out before withdrawal;
• lodge a complaint with the competent supervisory authority.

For Italy, the supervisory authority is the Garante per la protezione dei dati personali:

https://www.garanteprivacy.it

You can exercise your rights by contacting us using the details indicated in the "Contact" section.

Before fulfilling the request, we may need to verify your identity. We will respond within the time limits provided by applicable law.

14. Managing communication preferences

You can manage or withdraw communication preferences in the following ways:

• for email marketing, using the unsubscribe link in the communications;
• for WhatsApp, by replying STOP, ANNULLA or another equivalent wording indicated in the message, or by contacting us;
• for cookies and similar tools, through the cookie banner or preference management panel available on the website;
• for privacy requests, by contacting us using the details indicated in this Policy.

Even if you unsubscribe from promotional communications, we may continue to send you necessary non-promotional communications, such as order confirmations, shipping updates, account communications, customer support, returns or legal obligations.

15. Automated decision-making and profiling

We do not make decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you.

We may use personalization, product recommendation, analytics, marketing or retargeting tools to improve the shopping experience or offer you more relevant content. Where such processing requires consent, it is carried out only after obtaining it through appropriate tools, such as the cookie banner or dedicated checkboxes.

16. Children's data

The Services are not intended for children under 14 years of age. We do not knowingly collect personal data from children under 14 without the consent or authorization of the person exercising parental responsibility, where such consent is required by law.

If you are a parent or guardian and believe that a child has provided us with personal data without authorization, you can contact us using the details indicated in this Policy to request deletion.

The rules applicable to the validity of purchases and contracts entered into by minors under applicable law and our Terms and Conditions remain unaffected.

17. Links to third-party websites, social networks and services

The website may contain links to websites, social networks, payment platforms, shipping services, widgets or third-party services not directly managed by us.

When you interact with such third parties, your personal data may be processed according to their respective privacy policies. Please consult third-party policies before providing personal data or using their services.

We are not responsible for the privacy practices, content or security measures of third-party websites and services not controlled by us.

18. Changes to this Policy

We may update this Privacy Policy from time to time, for example to reflect changes to the Services, technologies used, integrations, installed apps, processing practices or legal obligations.

The updated version will be published on the website with the date of last update. Please consult this page periodically.

19. Contact

For questions about this Privacy Policy, to exercise your rights or for requests relating to the processing of your personal data, you can contact us at the following details:

For the purposes of applicable personal data protection laws, Bruno Sport Di Bruno Luigi e C. SNC is the controller of your personal data.