AlpineStandards: Stile e Resistenza Nelle Vette Alpine
AlpineStandards is an independent mountaineering clothing brand located in Val d'Ayas at the base of Monte Rosa in Italy. Founded by passionate alpinists, the brand combines progressive aesthetics with adventurous spirit to create technical apparel for outdoor enthusiasts.
The collection features insulated jackets like the Jorasses down jacket with recycled goose fill, the Biancograt hybrid jacket with Pertex Quantum shell and Primaloft insulation, and the Lillaz belay parka. The Ottoz microfleece pullover offers 4-way stretch construction perfect as a mid-layer or base layer in harsh conditions. Technical tees like the Gogna long-sleeve are made from 100% organic cotton in Europe.
Each piece is designed with quality, durability, and comfort in mind, providing weather-resistant performance that maximizes freedom of movement. AlpineStandards fuses premium materials with functional design, creating apparel that combines aesthetic appeal with technical functionality for mountaineering, ski touring, and alpine adventures.
Filters
Still have questions?
What to know about this collection
AlpineStandards offers insulated jackets, fleece pullovers, technical tees, and hybrid jackets designed for mountaineering, ski touring, and alpine climbing activities.
AlpineStandards is located in Val d'Ayas at the base of Monte Rosa in Italy. Their products like the Gogna tees are made in Europe using sustainable materials.
AlpineStandards uses technical materials including recycled goose down, Primaloft insulation, Pertex Quantum shells, and Italian-made Pontetorto waffle fleece with 4-way stretch.
Yes, products like the Biancograt hybrid jacket are specifically designed for high-intensity activities including ski touring, freeride, and alpinism with aerobic performance features.
AlpineStandards focuses on authentic alpine experience with products emerging from exploration and adventure, using premium materials with progressive aesthetics and functional design.





















