Houdini
Houdini is the Swedish technical outdoor apparel brand that combines superior performance, minimalist design and environmental sustainability. Founded in Stockholm, the label develops innovative garments for trekking, ski mountaineering, climbing and trail running, ensuring comfort, lightness and maximum freedom of movement.
The collection includes ultralight technical jackets like the Pace Trail and the BFF II in waterproof hardshell fabric, iconic Power Houdi tops in Polartec® Power Stretch® Pro, Tree T‑shirts in sustainable TENCEL™ Lyocell and Liquid shorts in recycled technical fabric. Each product is designed with circular economy principles, using recycled and recyclable materials to reduce environmental impact without compromising performance.
The “less is more” approach is reflected in an essential, functional style, perfect for both outdoor use and everyday wear. Choosing Houdini means investing in quality, innovation and environmental responsibility, with garments designed to last.
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What to know about this collection
Houdini uses advanced materials including Polartec® Power Stretch® Pro for base layers, TENCEL™ Lyocell from wood fibers for t-shirts, Flow 3L Hardshell for waterproof jackets, and recycled polyester throughout their collection. These materials provide breathability, moisture management, and weather protection.
Houdini designs apparel for trekking, climbing, alpine sports, ski touring, trail running, and mountaineering. Their versatile pieces also work well for urban wear, reflecting the brand's philosophy of creating multipurpose technical clothing.
Houdini follows circular economy principles, using recycled and recyclable materials in their garments. They incorporate sustainable fibers like TENCEL™ Lyocell and recycled polyester, focusing on reducing environmental impact while maintaining technical performance.
Houdini offers technical jackets including the Pace Trail for high-intensity activities, BFF II hardshell jackets for weather protection, and Aero Houdi mid-layers. These feature materials like Polartec® Power Air™ Active and waterproof-breathable hardshells.
Yes, Houdini offers collections for both men and women, with gender-specific fits and designs. Many products are available in unisex options, featuring ergonomic cuts tailored for different body types and outdoor activities.
Houdini combines Swedish minimalist design with technical performance and strong environmental commitment. Their "less is more" philosophy creates versatile pieces that work for both outdoor adventures and daily wear, all made with recycled and sustainable materials.























